Privacy Policy

Last updated: 19 August 2025

This Privacy Policy explains how Darreul Sewell Ltd ("ApexBill", "we", "us" or "our") collects, uses, discloses and protects your personal data when you use our website (https://apexbill.co.uk) and services. We are committed to safeguarding your privacy and complying with applicable data protection laws in the United Kingdom, including the UK GDPR and the Data Protection Act 2018.

Who we are

Darreul Sewell Ltd, registered in the England and Wales. Registered address: Unit 4 Stirling Court Yard, Stirling Way, Borehamwood, Herts WD6 2FX United Kingdom. You can contact us at privacy@apexbill.co.uk for any privacy-related queries.

Personal data we collect

  • Contact details such as name, email address and professional information.
  • Account information including authentication and preference data.
  • Usage data such as device information, log data, and analytics events.
  • Support communications and feedback you provide.

How we use your personal data

  • To provide, maintain and improve our services.
  • To communicate with you, including service updates and responses to enquiries.
  • To comply with legal and regulatory obligations.
  • To protect our rights, users and the security of our services.

Lawful bases for processing

We process your personal data based on one or more of the following legal bases: consent, performance of a contract, compliance with a legal obligation, and legitimate interests (such as service improvement and security).

Sharing your personal data

We may share personal data with trusted service providers who process data on our behalf under appropriate contracts, with professional advisers, and where required by law or to protect legal rights. We do not sell your personal data.

International transfers

Where data is transferred outside the UK, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Addendum (IDTA) or other legally recognised mechanisms.

Data retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy or as required by law. We apply clear retention criteria and secure deletion procedures.

Your rights

Under UK data protection law, you have rights including to access, rectify, erase, restrict processing, object, and data portability. You also have the right to withdraw consent where processing is based on consent.

To exercise your rights, contact us at privacy@apexbill.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure or destruction.

Cookies and analytics

We may use cookies and similar technologies to provide essential functionality and analyse usage. You can control cookies via your browser settings.

Third-party links

Our website may contain links to third-party sites. We are not responsible for their privacy practices. We encourage you to review their policies.

Changes to this policy

We may update this Privacy Policy from time to time. We will post any changes on this page and update the "Last updated" date above. Material changes may be notified by email where appropriate.

Contact

For questions about this policy or our data practices, contact us at info@apexbill.co.uk or by post at: Unit 4 Stirling Court Yard, Stirling Way, Borehamwood, Herts WD6 2FX United Kingdom.